How Darwin Conseils Expanded Their Service Offerings with

“One of our key interests in the partnership with is that it is very user friendly and even people who are intimidated by tech will use it in a minute.”

Grégoire Pineau, Founder.
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About Darwin Conseils

Gregoire Pineau is the founder of Darwin Conseils, a consulting agency dedicated to helping SMBs improve their sales process and efficiency with 3 main focuses: 

  • CRM
  • Coaching
  • Commercial support

Gregoire has always been involved in customer relationship management over the span of his career as a manager of a call center, a marketing manager in B2C, and a sales representative.

He recalls an instance where he was in a meeting with retailers and asked them how many active quotations they had and what their sales forecast was for the next month. No one was able to give him an answer. This birthed the idea to sell them, and other companies in similar situations, consultancy and digital tools.

“Sales CRMs or lead management solutions can definitely offer great help so I included CRM implementation in my business plan.” — Gregoire, CEO.

Today, Darwin Conseils helps 30 companies with sales teams of 5 to 20 reps, mainly in B2B across various industries. 

What are the Challenges for Darwin Conseils?

Darwin Conseils had already built partnerships with Koban (local CRM) and Hubspot. They needed various tools to answer the many needs and challenges of their clients. 

Hubspot is a good fit for teams who need a contact management tool coupled with nice marketing features. However, most of Darwin Conseils’ clients were looking for a tool that is easy to use and really focused on the sales process and lead management. 

Gregoire’s biggest challenge was to understand the sales process and activity of his clients. Many companies haven’t clearly defined their sales steps and their prospecting strategies.  

Before setting up a sales CRM, it’s important to align with management on the goals and requirements they have in terms of reporting, usage and the main objective of the tool.

Why did they choose as a lead management Software for their clients ? 

“ is easy to understand— even people who fear tech will use it in a minute. It’s also really sales-focused. It’s the best tool to keep track of your leads in a simple and fun way. The reporting features are very simple and powerful and the implementation is easy and timely”— Gregoire, CEO. 

Using, Gregoire observed that a manager can immediately measure the ROI of the tool implemented: easier tracking of leads and the performance of the team → improvement in closing rate and management of the sales team.

For Darwin Conseils, a key differentiator is also the fact that noCRM enables users to manage prospects separately from the main pipeline and leads. This is very powerful and saves a lot of time.

“The pricing and adaptability to any type of business makes it a perfect fit for Darwin Conseils.”— Gregoire, CEO.

Restaurant Client Use Case

People Drink Coffe into Interior Vector Cafe Bar. Illustration of Lifestyle Characters Spend Time at Restraurant


A restaurant based in Lyon had issues renting their meeting and conference room. They already had a solution for managing the restaurant reservations but they were losing track of leads for the conference room. 


Darwin Conseils advised them to implement in order to follow up on the incoming calls they’re receiving to book the conference room.

After their first meeting, during which they gathered all the details on their needs and challenges, they built the complete process for the restaurant to improve their closing rate. They then implemented the process in noCRM and trained 5 restaurant personnel on the tool. Now, all the calls are efficiently turned into leads and managed and the number of reservations has increased significantly!

“With a sales manager or a SMB can immediately measure the ROI of having implemented the tool.”

What drove Darwin Conseils to create a partnership with

Darwin Conseils praises the proactive approach of when it comes to supporting their partners. 

“noCRM’s team is great to work with and offers support during the implementation period for our customers! Also, their vast resources online makes it so easy for us to answer and advise our clients. Their Partner Program rewards help us grow our business and our clients’ business. It’s a win-win!”— Gregoire, CEO.

How does darwin conseils promote noCRM? 

Darwin Conseils uses several channels to spread the word: 

  • Social media network (such as LinkedIn)
  • BNI, a local event and networking luncheon –
  • Coaching conferences about the use and interest of CRMs and lead management tools

What are the results of the partnership with 

About 15 customers implemented noCRM, representing about 25 users. In addition to the commission generated on sold licences, Darwin Conseils also adds consultancy and implementation services fees that bring added-value to their customers and generated significant revenue for Darwin Conseil.

“We’re only at the beginning of our partnership with and we’ve generated 8100 euros in less than 6 months from commission and implementation service fees! We’re excited to continue growing and building this relationship”— Gregoire, CEO.