7 Dire Mistakes to Avoid in Sales Prospecting Emails

Sales prospecting emails are one of the most important tools available to you as a marketer. Email marketing itself is a very underappreciated, though commonly used, method of drumming up sales. Sales prospecting emails are difficult to create and require an enormous amount of nuance and skill in order to get the balances right and find the sales that you are looking for.

The ability to drum up these sales is largely own to how direct a form of prospecting this is, a main line into the personal email folder of potential customers is an asset too valuable to overlook. However, with a connection so valuable, the effect of making an error in your communication is multiplied by a considerable amount. So, let’s take a look at 7 things that you must avoid doing when engaging with the art of sales prospecting emails.

  • Writing Poorly

An absolutely elementary entry to begin with, but it’s one which can’t be overlooked. These emails are delicate, and anything can throw them off balance and cause an issue with the recipient. Things like spelling, grammar and syntax are key areas in terms of avoiding mistakes. Don’t put this to the bottom of your priority list. 

  • Only Trying Once

Only sending one sales prospecting email is a bit like admitting defeat before you’ve begun. It’s not impossible that something will come of it, but it feels fairly unlikely. There’s a bit of a balance to observe in this department, since you don’t want to simply have it be that you are bombarding recipients. But the point is that you want recipients to be reminded that they aren’t just on a list of addresses, but that you are invested enough to follow up again and again.

  • Emailing The Wrong Person

This would be a stumbling at the last hurdle kind of situation. You have to put the time and the research into coming up with the email address for the person who will be most effective at translating their interest into a sale. Emailing a secretary, for example, will only be useful if they are the direct secretary to someone who calls the shots on these things. 

  • Failure To Connect

Sales emails are often very generic in their formulation. The usage of ‘I’ or ‘We’ in such an email displays a disregard for who it is that they are trying to connect with. That’s  emblematic of an email list approach. A really well written sales prospecting email will emphasize the recipient as at the heart of the email and the proposal, in a way that makes them feel valued with and connected. “Companies likely receive many such emails throughout a day, so any sales department without an emphasis on connecting with their recipient is destined for the digital trash can”, warns Noel Master, business writer at Elite Assignment Help and State Of Writing

  • Letting Failure Affect You Too Much

Learning from mistakes is one thing. Letting your mistakes discourage you is another. Sales prospecting emails are, statistically speaking, far less successful than they are successful. This is simply the nature of sales. You want at all costs not to allow yourself to become discouraged by rejections and no-responses. These are just part of the deal and you can’t stop because you run into a few of them.

  • Using Click Bait

No one likes click bait. It’s an embarrassingly desperate form of sales that has only been given as much kudos as it has because of the algorithms that dictate the nature of the internet. In your case, using click bait headings will make you look cheap and unprofessional. It will usually land your email in their spam folder. Don’t do it.

  • Blanket Emailing A List

A singular sales email, with a few blank slots for company names to be changed, is never going to work for you. It’s so transparent and so much the opposite of what you want to be trying to achieve with your emails. All that stuff about personal connections vaporizes when you blanket email.


When done effectively you will find that you garner yourself and your company some serious results through sales prospecting emails. It’s an excellent method for capturing your potential clients’ attention and, with so many people making these sorts of mistakes, you’ll be well ahead of the curve. 

Nora Mork is a business journalist and content editor at Do my essay and Essay Roo services. She shares her ideas by speaking at public niche events and writing posts for Boom Essays blog.